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How an AI Sales Page Optimises Itself: Tracking, A/B Tests and Pricing

How a one-page sales site keeps improving after launch: what FRIDAI AI Sales Pages track, how A/B tests and section re-ordering decide, editing by chat, and what the annual plan includes.

The auto-optimisation loop of a sales page: Import and build, Track actions, Test automatically, Keep the winner
The auto-optimisation loop of a sales page
Flow: How an AI Sales Page Optimises Itself: Tracking, A/B Tests and Pricing
AI states a hypothesis and writes a challenger50/50 visitor splitEach visitor always sees the same versionjudged dailyCTA clicks compared once a day95% probabilityThe winner goes live automaticallyresult recordedThe next round starts from what was learnednextBack to: AI states a hypothesis and writes a challenger

Why a one-page sales site needs data

Most one-page sites follow the same story: paid for, launched, never touched again. Not because the owner doesn't care, but because nobody knows what to change. Should the headline be different? Should the price move up? Is the case-study section too far down? Without data, every redesign is a guess.

A one-page sales site has a simple job: get visitors to press "Book", "Buy" or "Add us on LINE". So the useful questions are not about how pretty it is, but:

  • Which channel visitors come from (Instagram, Facebook, Google, LINE or direct).
  • Where they stop scrolling and which section holds their attention.
  • How many of them press the call-to-action button or submit the form.

Answer those three and redesigns get a direction. Changing a page without data is just guessing more efficiently.

What does an AI sales page track?

FRIDAI AI Sales Pages track call-to-action clicks and bookings, not actual sales. Whether a visitor pays after booking happens in your booking or payment flow, which the page cannot see, so we never present clicks as revenue.

MetricWhat it tells you
VisitorsHow many people saw the page
CTA clicksHow often CTA links and booking buttons were pressed
Form submissionsHow many people left their details or a booking request
Traffic sourcesVisitors and clicks from Instagram, Facebook, Google, LINE and direct visits
Section engagementScroll depth, dwell time, sections seen, FAQ opens and video plays
Actual salesNot tracked; use your payment or booking records

Your sales page also loads none of FansNetwork's own Google Analytics or Meta Pixel, so the data belongs to your page alone.

How auto-optimisation works: three mechanisms

"Auto-optimisation" sounds mysterious, but it is three mechanisms with explicit rules. They share one principle: every change starts as a hypothesis, is checked against real visitors and is only kept when the difference is clear.

Mechanism 1: headline, sub-headline and button A/B tests

The AI writes a challenger for your page and states the hypothesis behind it, for example "putting the result customers care about most in the headline will earn more clicks". Then:

  1. Visitors are split evenly between the two versions, and the same visitor always sees the same one.
  2. Results are judged once a day on CTA clicks.
  3. A winner needs at least 150 visitors per side, at least 12 clicks in total and a 95% or higher probability of being better.
  4. The winner goes live automatically and the next round starts, with the AI drawing on past rounds for its next hypothesis.
  5. If there is no winner after 45 days or 3,000 visitors per side, the test is recorded as "no difference" and the next hypothesis starts.

Why so strict? Because a gap between a dozen visitors is usually luck. Stricter rules mean every change that goes live is easier to trust.

Mechanism 2: moving buried sections up

Some sections persuade visitors well, such as case studies or the FAQ, but sit so far down that most people never reach them. The system looks for exactly that:

  • visitors who see a section click at least 1.3× more than others;
  • yet fewer than 60% of visitors reach that section.

When both hold, the system proposes moving the section up, at most two sections at a time, and verifies the move with an A/B test before keeping it. People who reach a section may simply be more interested to begin with, which is why the move has to be tested rather than assumed.

Mechanism 3: traffic-source insights

Visitors are reported separately for Instagram, Facebook, Google, LINE and direct visits, and each channel's click-through is compared. The AI turns the numbers into plain advice such as: "Instagram converts at twice the average. Consider investing more in Instagram." It is not telling you to pour money into ads; it is telling you where the same hour of effort pays off best.

To be upfront: low traffic means slower optimisation

A/B tests need enough visitors to reach a verdict. A low-traffic page (a few hundred visitors a month) may only reach one or two conclusive tests a year; more traffic means faster optimisation. Auto-optimisation helps you decide with data, but we do not guarantee any uplift. If someone promises your sales will double on launch day, keep your wallet closed.

Editing by chat: how the AI editor works

The slowest part of a traditional website is waiting for someone to change a single word. AI Sales Pages let you edit by chatting:

  1. Tell the AI what to change, for example "change the service price to NT$2,800 and move Press below the case studies".
  2. The edit is saved to a private draft and you get a private preview link.
  3. When it looks right, publish with one click. The new version is live instantly, with no redeploy.

The AI handles text, images, prices, FAQ, section order, template, colours and button links. New features, memberships or payments, multi-page apps and code changes are out of scope.

Counting is simple: each plan year includes 1,200 AI edits, and only edits that actually change the page count; questions and failed edits are free. For a typo, double-click the text in the preview and fix it directly, free and unlimited. If you need more AI edits, 50 extra cost NT$300.

Outsourced website vs FRIDAI AI Sales Pages

Outsourced websites aren't bad. If you need memberships, payments or a multi-page application, an engineering team is the better choice. This comparison only covers the one-page sales site scenario:

AspectOutsourced siteFRIDAI AI Sales Pages
ChangesWrite a brief, wait for the developer's scheduleTell the AI, preview, publish with one click
DataDepends on the contract; analytics often set up and read by youCTA clicks, bookings, traffic sources and section engagement built in
OptimisingHuman judgement, then another redesignAutomatic A/B tests and verified section moves; only clear wins stay
CostQuoted per project; changes and upkeep per contractNT$50,000 setup incl. year one, then NT$18,000/year
Best forMemberships, payments, multi-page featuresOne-page sales, bookings and lead capture

Pricing and what the plan includes

AI Sales Pages has one plan, billed annually: a one-time guided setup of NT$50,000 that includes the first year of service, then NT$18,000 per year from year two. Prices are in New Taiwan dollars. The plan includes:

  • Free import of your current site: paste a URL and your home page plus sub-pages such as stories, press and news are rebuilt as pages on the new site, with images re-hosted so nothing links back to the old site.
  • Material and custom images: AI-generated scene and service images; portraits are always real photos you upload, never generated people.
  • Six designer templates: the default is modelled on a high-converting clinic one-pager, and sections without material are hidden automatically.
  • Your own domain connected and a one-hour training session.
  • Tracking and auto-optimisation: CTA clicks, bookings, traffic sources, section engagement, automatic A/B tests and section re-ordering.
  • 1,200 AI edits a year, plus unlimited double-click text edits.

Add-ons: domain purchase at the domain's actual cost plus NT$300 per year; 50 extra AI edits for NT$300; Fridai Website Chat is not included in the plan: paid add-on, priced per the Website Chat plan.

Available page sections: hero, about you, cases and testimonials, pain points, services, press, news, video, process, FAQ, a final call to action and a booking or lead form.

FAQ

How much does an AI sales page cost?

There is one annual plan: a one-time guided setup of NT$50,000 that includes the first year of service, then NT$18,000 per year from year two.

Does the AI sales page track actual sales?

No. It tracks visitors, CTA clicks, bookings and form submissions, broken down by traffic source and page section. These are not actual sales figures.

How long until an A/B test has a result?

It depends on traffic. A winner needs at least 150 visitors per side, 12 clicks in total and a 95% or higher probability of being better; a low-traffic page may only reach one or two conclusive tests a year.

Is auto-optimisation guaranteed to increase sales?

No. Every change is verified against real visitors' CTA clicks and only clear winners are kept, but the size of any improvement depends on your traffic, offer and content.

I already have a website. Can it be moved over?

Yes, and the import is free. Paste the URL and your home page and sub-pages are rebuilt as pages on the new site, with images re-hosted so nothing links back to the old site.

When does an AI edit count against my allowance?

Only edits that actually change the page count, with 1,200 included per plan year. Questions and failed edits are free, and double-click text edits in the preview are free and unlimited.

Is Fridai Website Chat included in the plan?

No. Fridai Website Chat is not included in the AI Sales Pages plan: it is a paid add-on, priced per the Website Chat plan. Once added, it sits in the bottom-right corner and answers visitors' questions.

How FRIDAI can help

If you already have a website but can't tell whether it brings you bookings, FRIDAI AI Sales Pages start from the site you have: we handle setup, material and training, and after launch the data shows which headline and which section order get visitors to act. To check whether it fits, book a consultation on LINE; when you're ready, buy it online in the dashboard.

Official sources

  • FRIDAI AI Sales Pages product page (plan, pricing and optimisation rules): fridai.fansnetwork.ai/en/sales-pages
  • The example conversation and AI advice wording in this guide are illustrations, not results from any real website.